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Trade

Trade Promotion and Advertising

Newspaper and magazine advertising may be placed at reasonable rates with the Government-owned daily Cameroon Tribune or with more than 20 private print media.  Major newspapers include:

  • Cameroon Tribune (government-owned, bilingual daily): B.P. 1218, Yaounde, Cameroon; Tel.: (237) 22-30-41-47 or 22-30-36-89; Fax: (237) 22-30-43-62. http://www.cameroon-tribune.cm

  • The Herald (privately-owned, English-language tri-weekly): B.P. 3659, Yaounde, Cameroon; Tel./Fax: (237) 22-31-84-97.  Douala: Tel/Fax: (237) 33-42-08-74
  • Le Messager (privately owned, French-language daily): B.P. 5925, Douala, Cameroon; Tel.: (237) 33-42-04-39; Fax: (237) 33-42-53-74. http://www.lemessager.net
  • La Nouvelle Expression (privately-owned, French-language daily): B.P. 15333, Douala, Cameroon; Tel.: (237) 33-43-22-27; Fax: (237) 33-43 26 69. http://www.lanouvelleexpression.info

Cameroon Public-Expansion (CPE), a government-owned publicity agency, no longer has a monopoly over billboards and sign advertising.  Private advertising firms may be contacted for publicity assistance.  A monthly information guide for Douala (Night & Day), published by Synergie, is distributed free.  Advertising can also be carried out on CRTV, the Government radio/TV network, and other private radio and TV stations at reasonable rates in English and/or French.

PROMOTE, Cameroon’s most prestigious international trade show, ended its third edition at the Yaounde Conference Center in December 2008 and the next event is scheduled for December 2011. Other regularly scheduled trade fairs in Cameroon include the Bafoussam fair each February and PROMO, a general trade fair organized at the end of each year in Yaounde by the Cameroon Chamber of Commerce.  Individual companies sometimes organize exhibitions in Douala and Yaounde

Pricing     

Cameroonian businesses and consumers are extremely price-sensitive and suffer from lack of readily-available local credit.  American-made goods are perceived to be of superior quality and thus may fetch a premium over lesser-quality goods.

There are no price controls on commodities except on “strategic” goods and services such as electricity, water, public transportation/roads, telecommunications, cooking gas, pharmaceuticals, basic consumer commodities like rice, sugar, cooking oil, salt, fish and poultry products, etc. and portside activities (such as stevedoring).  The Government beginning January 2011 created a consumer commodity Regulatory Board that would serve as a central procurement of basic consumer commodities to ward against speculation and shortage in the market.

U.S. exporters can price their product in Euros, especially for deliveries over a 6-12 month period, as the currency (CFA) is pegged at a fixed exchange rate to the Euro (1 Euro = 656.957 CFA).  Costs should be computed on a cost, insurance, and freight (CIF) basis.